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Jeff Rock: I'll tell you why movie revenue is dropping...

The disrespect the average moviegoer has for other people in a theater is simply unacceptable.


This is another case of the messenger getting in the way of the message. Movie theaters were invented because there was no other way to show movies. That problem has long been solved. The Megaplex only exists because people keep going there. You can enjoy a blockbuster summer movie just as much (probably more) in the comfort of your own home in just a few short months from its release.