This was Apple, standing up and saying to all the pundits, to all the analysts, to everyone demanding a low price iPhone:
No, you in the tech press and on Wall Street do NOT understand Apple, but we believe that normal people love us, love our products, and will continue to buy, start to buy, or aspire to buy.
If you’ve been waiting for Apple to answer the “what about upgrade pricing?” App Store question, today you got it.
This morning Apple released Logic Pro X—a $200 professional audio suite—as a new, separate app from the previous version. As of yesterday, said previous version was sold for the same $200 price. I’m sure recent customers can get refunds so they can instead purchase today’s massive new version.
But there was no upgrade pricing, no sale, no free upgrades for existing owners. Logic Pro X is a new, separate app for $200, same price as the old one.
Now we all can move on to solving other challenges.