I love a company that can keep its messaging and business model shaming straight. Maybe someday one of those companies will be Microsoft.
What an unfortunate mess for Microsoft. If it can clean all this up, it’s going to be a long journey. I genuinely hope it succeeds.
Yeah, it’s a complex problem and money plays a part of it, but there are great ways to make a huge dent and improve things for everyone. If you’ll forgive me for trotting out an old example, look how Apple changed that equation for media way back in 2003 with what was then the iTunes Music Store.
Apple did a bunch of things that people now take for granted: lowered the overall price for most music, split up albums into individual songs (a thing most people wanted for decades), and—one of the key moves here—made it drop dead simple to give it money for all those newly cheaper items. Sure, music piracy still exists, but it always will. The important thing is that, thanks to the iTunes Store and its diverse competition, music piracy has dropped dramatically.
Plenty of people out there steal simply because they’re selfish or they make the poor choice to do so. Some do it because they’re students who are forced to use Photoshop, or employees forced to use Office for work, and can’t get it any other way (been there, done that). Then there are the topics of viable, affordable alternatives (which were missing for Photoshop and Office for far too long), and any number of other cogs in this giant machine.
But to the point I was trying to make: are those selfish people, broke students, and indentured employees anywhere near a majority of customers? I would argue no. Does it make sense to punish all customers because of the few? The only effect systems like this have is creating a speed bump for those who are going to steal anyway. For the rest of us, they become an unnecessary punishment. Who wants to be punished for buying a legitimate product?
Got a new Mac (a while ago), re-installed my Windows 8 on it, now I have to call a robot and type in this code.
Please stop giving jobs to people who invent these systems and the assumptions they are based on. They are bad assumptions, these are bad systems, and those people need a different task or line of work.
This isn’t just a #FirstWorldProblem of being annoyed. It’s about a system built on a fundamental distrust and arguable disdain for one’s customers that hasn’t changed for a couple decades. Who wants to buy products from a company with that mindset? It’s no wonder why Microsoft has been driven to turning itself into Dell.
There is no such thing as no compromise. The people at Microsoft who still don’t understand this basic rule of existence are beating Windows to death with their ignorance.