The Henry Ford quote about horses was deployed frequently when the iPad’s success became clear. Apple avoided the faster horse market by refusing to make netbooks, a.k.a. smaller and cheaper laptops. Instead, they used the technology that enabled the netbook (more efficient displays, ARM processors, etc.) to realize the iPad, the first practical tablet computer, a proper Model T.
But tablets are more dynamic than cars, whose use case is relatively clear, and their flexiblity allows for much habitual misuse. Some are not sure what the iPad is used for and are engaging it like a netbook. Others create apps to emulate existing tools. It’s as if the Model T was released and people kept adding carriage components.