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Apple: App Store Tops 40 Billion Downloads with Almost Half in 2012

Over two billion app downloads in December alone with a total of over 500 iTunes Store—and therefore App Store—accounts. Keep in mind, Apple has clarified in the past that it only considers the initial download of an app in “downloads”; updates don’t count.

Plus, according to an estimate by analyst Benedict Evans, which he thankfully clarified for me, Apple has likely sold around 525 million iOS devices.