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Following an eighteen-month campaign by the Campaign for a Commercial-Free Childhood (CCFC), Scholastic, Inc. will no longer be promoting the controversial and highly sexualized Bratz brand in schools.

“We applaud Scholastic’s decision to pull the plug on the Bratz,” said CCFC’s Director Dr. Susan Linn. “The commercially-driven, sexualized stereotypes typified by the Bratz brand have no place in schools.”

Via press release. I applaud the move too. A line on this kind of garbage needs to get drawn somewhere.