Apple announced a ton of stuff yesterday, but once again, plenty of rumors turned out to be hot air. Here’s some context.
A “trusted source” sent us this photo. Is it a sunlight silhouette reflected off the back of an iPhone 5? Or is it just an iPad 2 blurrycam photo of sunlight reflected off the back of an iPhone 4?
p>We can’t be sure about that, but we are pretty sure we won’t bother to reexamine these photos or our rumor track record once the iPhone 5 arrives.
Rumors of an iPhone 5 with 4.2” display are swiftly countered with rumors of a sub-4” display.
Elsewhere, the fork I stuck in my left eye is painfully countered with the butter knife I just jabbed in my right eye.
Let’s not forget that Android users have enjoyed system-wide Twitter (and Facebook?) account integration for at least a year or two. Maybe it’s not done very elegantly or harnessed very well by third-parties. But I’m excited to see what Apple can do in iOS by finally implementing what I would argue became an essential feature at least a year ago, if not longer.
Headline of the day?
Because, as we all know, analysts are the best resource for confirming rumors.
Let me be absolutely clear on this: Apple speculation is completely theoretical. It’s like the “futurists” in the 1950s who predicted that we’d have flying cars and all-plastic furniture in 1999 (well…). You should expect a very poor success rate on such predictions.
I have no idea what Apple is doing. Nobody does. I have no informants and no connections. I have no more information than you could find on the rumor sites.
See? He flat-out admits it: the rumor sites are actually in the know, and this is why you should listen to them.
Rule #1: Rumors get started for a reason
If people or websites are talking about some hot new product Apple is about to release, you can bet your bottom dollar that somebody somewhere knows something. People aren’t just making this shit up, otherwise they wouldn’t have a website with tens of thousands of Digg visitors.
Rule #2: If the idea is awesome, chances are Apple’s gonna make it
An Apple TV with a DVR. A $299 iNetbook. Apple buying Adobe. What do these three things have in common? They will finally make everyone happy while making Apple a ton of money, which means they’re awesome ideas. Apple is an awesome company—why wouldn’t they be working on obviously awesome stuff like this?
Rule #3: Apple throws darts to pick titles for special events
Who cares if a September event is called “It’s only rock and roll, but we like it?” This is one of the most important, fundamental rules that Marco completely skipped over. Apple doesn’t care what their events are called. In fact, sometimes they deliberately pick misleading titles so they can zig while you zag. Sure, September has been the big iPod event for the last few years, woop-te-doo. Apple could totally still release a headless xMac tower or a revolutionary new iTablet tomorrow and blow the Kindle and netbooks out of the water for the holiday season.
Rule #4: Delays happen, but keep the faith
If an unreleased product doesn’t show at an event, don’t worry, it just got delayed. Steve Jobs probably swooped down from his perch atop Apple like all Batman ‘n shit and dropped an engineer for picking the wrong color for the serial number plate. These are usually small problems that are easy to fix. The product is almost definitely on track for Apple’s next major event, which in this particular case, will most likely be a keynote at CES.
But as long as you keep dreaming, Apple is busting its ass to grant your wishes. That’s what makes them so awesome.